Privacy Policy

 

1. Information about the Collection of Personal Data and Contact Details of the Responsible Party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data refers to all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is:
Keira Melbourne
E-mail: info@keira-melbourne.com

The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the padlock symbol in your browser’s address bar.

2. Data Collection when Visiting our Website

When you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website

  • Date and time of access

  • Amount of data sent in bytes

  • Source/reference from which you accessed the page

  • Browser used

  • Operating system used

  • IP address used (if applicable, in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or other use of the data. However, we reserve the right to check the server log files subsequently if there are specific indications of unlawful use.

3. Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your end device. Some cookies are deleted at the end of the browser session (“session cookies”). Other cookies remain on your end device and enable us or our partner companies (“third-party cookies”) to recognize your browser on your next visit (“persistent cookies”).

If cookies are set, they collect and process certain user information, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies simplify the ordering process by storing settings (e.g., remembering the contents of a shopping cart for a later visit). If personal data are also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6(1)(b) GDPR for the performance of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly design.

We may work with advertising partners who help us make our offer more interesting for you. For this purpose, cookies from partner companies may also be stored on your device when you visit our website (third-party cookies). If we work with such partners, you will be informed individually below about the use and scope of those cookies.

You can set your browser to inform you about cookies and decide on a case-by-case basis whether to accept them or to exclude acceptance in certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.

4. Contact

When contacting us (e.g., via contact form or email), personal data are collected. The data collected depend on the respective contact form. This data is stored and used solely for responding to your inquiry and the associated technical administration.

The legal basis is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, an additional legal basis is Art. 6(1)(b) GDPR.

Your data will be deleted after final processing of your request, provided there are no legal retention obligations.

5. Data Processing when Opening a Customer Account and for Contract Processing

Personal data is also collected and processed in accordance with Art. 6(1)(b) GDPR when you provide it to us for the execution of a contract or when opening a customer account. The data collected can be found in the respective input forms.

You can delete your customer account at any time by contacting us. We store and use the data you provide for contract processing. After complete processing or deletion of your account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use or we are legally permitted to retain it.

6. Use of Your Data for Direct Marketing

6.1 Registration for our email newsletter
When you sign up, we send information about our offers. Only your email address is mandatory; other details are optional. We use a double opt-in process. By confirming, you consent under Art. 6(1)(a) GDPR. We store your IP, date, and time of registration for evidence purposes. You can unsubscribe at any time; your email will then be deleted from the distribution list unless further use is permitted by law.

6.2 Email newsletters to existing customers
If you provided your email during a purchase, we may send offers for similar goods/services based on our legitimate interest in personalized direct advertising (Art. 6(1)(f) GDPR). You can object at any time; upon objection, we stop sending such emails.

7. Data Processing for Order Processing

7.1 We transmit personal data to the transport company for delivery and to the payment institution for payment processing, as necessary (Art. 6(1)(b) GDPR).

7.2 Use of payment service providers

8. Contact for Review Reminders

We may use your email address once to remind you to submit a review if you expressly consented under Art. 6(1)(a) GDPR. You can revoke consent at any time by contacting us.

9. Use of Social Media: Social Plugins

10. Online Marketing

11. Web Analysis Services

Google (Universal) Analytics with IP anonymization (_anonymizeIp()).
Privacy policy: https://support.google.com/analytics/answer/2838718?hl=en

12. Retargeting / Remarketing / Recommendation Advertising

13. Rights of the Data Subject

Under applicable law, you may have the following rights:

  • Right of access (Art. 15 GDPR)

  • Right to rectification (Art. 16 GDPR)

  • Right to erasure (Art. 17 GDPR)

  • Right to restriction of processing (Art. 18 GDPR)

  • Right to data portability (Art. 20 GDPR)

  • Right to withdraw consent (Art. 7(3) GDPR)

  • Right to lodge a complaint (Art. 77 GDPR)

13.2 Right to object
If we process your data based on a balancing of interests, you may object at any time on grounds relating to your particular situation.
If we process your personal data for direct marketing, you may object at any time; upon objection, we will cease such processing.

14. Duration of Storage of Personal Data

Storage duration is determined by statutory retention periods (e.g., commercial and tax). After expiry, data is routinely deleted if no longer necessary for performance or initiation of a contract and/or there is no legitimate interest in further storage.